Designing for the Asset Growth Arm at Ledn — Dual-Cryptocurrency Notes
Role:
Product Designer
Team:
Product Designer
Design Director
6 Engineers
Context & Team:
Ledn was founded on the unshakeable conviction that digital assets have the power to democratize access to the global economy. We're on a mission to help more people in more places experience the real life benefits of their digital assets today while building generational wealth for the future.
I specifically worked with the Asset Growth team by exploring how we can create better experiences for our client’s investments products. One of these products includes Dual Cryptocurrency Investments.
Higher Returns with Bitcoin — What are dual-crypto currency notes?
A dual crypto-currency note is designed to capitalize on investment opportunities and maximize yield during market fluctuations and volatility. Users have an opportunity to buy low and sell high with their investments. The product is customizable, secure, provided high interest yield and a hedging strategy to evaluate the market’s volatility. At Ledn, only Bitcoin and USDC options are offered for now.
Business Challenge & Problem Definition
The previous process for users consisted of endless back and forth between sales and customers, outdated charts and inaccurate timing and rates that would not allow users to get the best rates available. This was an opposition to Ledn’s current market positioning.
The Opportunity
I wondered,
How might we allow accredited investors at Ledn capitalize on investment opportunities using the dual crypto-currency investment product and gain the best rates in an efficient manner?
Design Outcome
My Role
I reimagined the client experience for those looking to maximize their bitcoin and USDC investments using the dual cryptocurrency investments. I was one of the main project champions for this project in its beginning stages as there was not a product manager assigned to it due to capacity constraints.
I organized and conducted meetings with a cross-functional team of engineers, legal, and sales to define the goals of the project’s MVP, understand the stretch goals and the metrics for success.
How it Works
Select currency pair and amount.
Choose term, rate of return, strike price and maturity date.
Review and execute trade.
Key Components
Strike Price: The price at which the investor buys or sells their cryptocurrency.
Investment Amount: The amount deposited when applying for an investment.
Maturity Date: The date to buy or sell the cryptocurrency.
Annual Percentage Rate: The annualized interest rate based on strike price and maturity date.
Earned Interest Rate: Interest earned at the end of the term.
Spot Price: Market price of the cryptocurrency on maturity date.
Benefits
Attractive returns higher than Ledn Savings
Sell BTC at a comfortable higher future price
Purchase BTC at a comfortable lower future price
Key Learnings
A time crunch can enhance design efficiency - learned how to avoid wasting time and be more efficient in processing, analyzing and applying data.
What’s next for Dual-Cryptocurrency Notes?
Explore marketing and designing this for new users with more education, descriptions and guidance throughout experience to ensure understanding of benefits and functionality.